ABOUT ayush

Ayush is a mechanical engineering student from BITS Pilani & Founder at Owled Media.
He is also an online content creator on Instagram & YouTube and is building an online community for college students. His podcast, Cup Noodles To Career, is a small step towards that goal.

He found his passion for online content creation and technology at the age of 11 and created his first video at 13.


Throughout the next decade, he developed his experience with over 1100 videos created by collaborating with over 85 brands and has put his expertise in entrepreneurship, video production & marketing strategies at the forefront of everything he has created.


Ayush has also travelled around the world with many major companies to personally cover and capture content.​ He was recently awarded as the creator of the most watched video of Incredible India - Ministry of Tourism, India.

With a millennial perspective, and a wealth of experience in the industry, he is always ready to discuss creative collaborations with a sustainable future focused marketing strategy.

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Ayush’s content has impacted 13M+ lives in 2020 alone, supported by a tight-knit community of 27k+ people.


He was recently awarded by the Ministry of Tourism, Incredible India as the creator of their most viewed video of all time - grossing 4.5M+ views across platforms and this was submitted as Incredible India’s achievement to Mann Ki Baat by PM Modi in Jan’21.



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He makes tutorials on content creation on YouTube & Instagram, alongside hosting a series of workshops with Tripoto teaching Engaging Content Creation.
When he is not making engaging videos for brands, he likes to spend his time experiencing culture, adventure & activities around the world, collecting stories from the nooks & corners of the cities unknown. Even though travelling is in his DNA, he equally likes his time indoors, quietly reading his favourite book (read: watching marvel on repeat) and sipping his hot coffee (read: CHAI, of course).

"When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down 'happy.' They told me I didn't understand the assignment, and I told them they didn't understand life." -John Lennon